Preetiyinda is the story of two sisters Neela and Pachche out of whom Neela is dark skinned and Pachche is fair complexioned. Their skin color defines the course of their life and the relationships that they subsequently enter into ,forms the crux of this drama. This show brings to the fore, one of the biggest societal blackspots in our country that influences judgements and prejudices based on skin color. Right from childhood, Pachche gets all attention of family and society as she is fair skinned and percieved as pretty versus Neela who is sidelined due to the color of her skin. This is a story of the bond between two sisters and the sacrifices they make for each other, specially Pachcche who gets married to a mentally challenged person Amay on the condition that Amay's mother agrees to marry her second son to Neela who was not getting any good marriage proposals due to the color of her skin.
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